Content that drives engagement
Part 1: Education over Entertainment
Future of Fitness
Is the content you’re providing just a distraction from exercise? How important is the quality of the content? Is it possible to maintain – or enhance – human connection in today’s connected fitness world? Learn how to develop meaningful, quality content that impacts your member’s fitness journey and keeps them coming back for more.
1 | Use content to drive engagement, not distraction
Instead of distracting members with entertainment, engage them with interactive, educational content.
2 | Enhance human connection in the connected fitness world
Create “personal moments” with your members through interactive, coach-led content that builds connections and strengthens your community.
3 | Content has to be educational
Content should be more than an “instruction video” or a “follow along” – it should educate the member on the why, what, and how of their workout and fitness journey for a truly meaningful and results-driven experience.
4 | Connect the home-gym ecosystem
To survive the pandemic – and thrive in the years ahead – operators must create “facilities without walls,” using content to unite the home-gym ecosystem and drive attendance, engagement, and retention.
5 | Content delivery is everything
To keep members coming back to your facility, content must be delivered in a way that’s exciting, interactive, and educational; more than just a workout.
Chris McGill has been a force within the industry for nearly 30 years – educating, leading, inspiring, and influencing which products are used in gyms around the world. Chris helped to revolutionize the industry with the introduction of functional training more than 20 years ago – however, his leadership with the industry didn’t begin or end with that significant contribution. Currently the Vice President of Global Sales at Freemotion Fitness, Chris continues to lead with a passion and commitment to his team, customers, and industry, continuously driven to improve the way we all work out.
Chris Becker is in his 35th year of YMCA leadership and has developed an impressive track record. Becker started with the Dallas YMCA and moved into an Executive role with the Oklahoma City YMCA. A Wisconsin native, he returned home to become the CEO of the then Waukesha, WI YMCA in 1996. Now almost 25 years later, Becker has built the YMCA of Greater Waukesha County into an 8 branch association with annual operating revenue of $20M with over $45M in assets. His visionary work in strategic operations, facility development and board governance has ensured a strong future for the YMCA in the region.