1 | Experience. Experience. Experience.

Content is all about the experience it provides. Better content leads to a better experience, which in turn leads to better retention.

2 | Make it Personalized

Give your members personalized content that feels like it was created just for them.

3 | Make it Personal

A personal relationship improves coaching results. Deliver content with engaging, likable coaches that generate a personal connection with your members.

4 | Educate and Inspire

Motivational content is essential, but it isn’t enough. Your content also has a unique opportunity to provide skills, concepts, and valuable insight.

5 | Meet people where they’re at

Fitness is intimidating to a large percentage of the population. Provide content that is welcoming instead of intimidating – accessible for all, instead of just the elite.