Technology Quick Hits
Part 1: The Technology Landscape
Future of fitness
What are the best-practices for launching a compelling and engaging connected fitness offering? How can you successfully unite your facility with the home-gym ecosystem to enhance member connection and increase retention? Jeff Esswein and Eddie Tock will discuss why connected fitness is no longer optional for today’s facilities and how to ensure yours is successful.
1 | Embracing connected fitness is no longer optional
To survive the pandemic and thrive in the years ahead, operators must embrace connected fitness through content-driven equipment, on-demand subscriptions, and other digital solutions to provide a seamless connected fitness experience that attracts, engages, and retains members.
2 | Working out at home AND in the gym
More than 63% of exercisers prefer a mix of working out in a gym and at home.* Operators who successfully integrate the technology members use at home into their facility’s ecosystem – bridging the gap between these two worlds – will create a more cohesive fitness experience that drives engagement and retention.
3 | Create clubs without walls to stay connected
With roughly 30% of club members still not yet returning to gyms after the pandemic,† it’s essential to stay connected. Former members still want to work out, and most will welcome efforts to stay connected, especially if the facility provides value. Facilities that continue to deliver value through content will generate a higher percentage of members returning in the future.
*Wakefield Research (www.wakefieldresearch.com) between July 24th and July 29th, 2020
†The Fitness Industry’s Re-Awakening Post-COVID -19 prepared by ClubIntel
Jeff Esswein brings a uniquely diverse and extensive wealth of experience to any discussion within the fitness industry, especially surrounding fitness and technology. Currently, the Vice President of Strategic Accounts and Digital Content with Freemotion Fitness, Jeff has also built and operated two 150,000 sq ft multipurpose athletic facilities since the 90s. Jeff has more than 30 years of industry experience, including as the founder and EVP of ClubCom.
Eddie Tock is a partner with REX Roundtables, a global organization that runs Executive Mastermind roundtables with more than 250 very successful club owners and executives in groups throughout the US, Europe, and Australia. A top speaker for IHRSA Conventions, Club Industry Shows, and previously a faculty member for IHRSA’s Institute for Professional Club Management, Eddie has worked with over 1400 clubs worldwide since 1983.
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