Optimum Performance Sports

Having iFIT allows us to have multiple touchpoints, through which we can follow and support our members’ fitness journey. We can give them a comprehensive set of tools that get them results.

Many people lose interest in fitness within weeks if they don’t see results. Using our facility, I can take a member and do some testing on them – from respiratory quotient to heart rates – and put together a plan of what they need to do to get results. The member can then go into our facility and train or, using iFIT, train at home or on the go. Wherever they are, the iFIT integration allows us to arm them with the knowledge of what they need to do to get those results.

So with the help of Freemotion and iFIT, we’ve created a fitness center without walls, which means we can stay in touch with members no matter where they exercise. By wrapping our on-site facility offer in an iFIT-powered omnichannel solution, we can keep members engaged with our brand, which creates loyalty and improves retention.

Dan Toigo, Senior VP of iFIT and MD of Freemotion

Integrating Freemotion and iFIT into an omnichannel solution has been a long-term company goal. By providing the ability for members to take their training wherever they go, operators can “meet” them where they are. That vision has become more relevant than ever now, since the pandemic.

OPS is a great example of a forward-thinking operator who wants to have a connection with each member not only when they are at the facility, but when they are on the go or at home. Because that really will produce the ultimate results. What we have done with iFIT is help OPS achieve that goal, without the need for Jason and his team to build a platform of their own at a great cost. iFIT allows OPS and its members to enjoy the benefits of a proven, world-class service, which they simply layer on top of what they offer at their clubs.

In-Facility Engagement

On iFIT-powered Freemotion cardio machines, OPS members can train smarter at the gym. With interactive, immersive, auto-adjusting technology, they can work out in the world’s most breathtaking locations, enjoy an energizing live studio class, chart a course with Google Maps, and more. The equipment responds automatically with what’s happening on a user’s screen, adjusting the speed, incline, decline and/or resistance. As a result, all members need to do is focus on reaching their goal.

Away from the Facility

When unable to make it to the fitness center, OPS members can take their iFIT experience home on their NordicTrack, Pro-Form or other brand of home equipment and take their fitness journeys to the next level. They can also use the iFIT TV app, all this without ever leaving home.

And if they’re on the go or training outdoors, iFIT travels with them. From HIIT workouts and yoga classes to strength conditioning and more, members can choose when, where and how they work out with the iFIT mobile app.

Integrating Freemotion and iFIT allows OPS to have more touchpoints with their members. All these combined present a great marketing opportunity, engagement and retention.

Pioneering Approach

By combining its state-of-the-art facilities with Freemotion’s innovative equipment and iFIT’s market-leading digital platform, OPS has reacted to a changing fitness marketplace reshaped by the pandemic. It has become a modern-day fitness game-changer and a pioneer in a new world in which successful operators must provide interactive, connected fitness offerings to meet their members’ diverse needs and expectations.

Connected fitness is more than a passing trend, it is the future of the industry – and that future is on show in the way OPS, Freemotion and iFIT have teamed up to create a complete journey for members. This is because connected fitness means much more than streaming videos. It means fully immersing exercisers with interactive experiences that bring down the four walls of a facility.