freemotion-Tony-Ali
Press Release

Addition of UK Manager boosts Global Growth Initiatives

September 24, 2019

Freemotion Fitness, one of the world’s leading innovators in fitness equipment, is continuing to progress its global growth strategy with the appointment of Tony Ali as Country Manager UK.

TONY ALI HAS BEEN SELECTED TO TAKE THE HELM AS THE UK COUNTRY MANAGER FOR FREEMOTION FITNESS

Freemotion Fitness, one of the world’s leading innovators in fitness equipment, is continuing to progress its global growth strategy with the appointment of Tony Ali as Country Manager UK.
Tony, who has an impressive track record of over 12 years in strategic sales management, joins Freemotion from Matrix Fitness where he was the Head of Sales UK – Education Sector. In his previous role, Tony developed and grew a team that demonstrated a strong ability to secure new accounts and grow existing business while maintaining and enhancing relationships with key accounts.

With a degree in Sport, Exercise and Health Sciences, and a diverse experience encompassing leisure, education, manufacturing and industrial, Freemotion identified Tony as the perfect addition to its global sales team at this pivotal time in the company’s journey.

Chris McGill, Vice President of Global Sales, said: “I am very excited with the addition of Tony to our International Team. His experience, passion and understanding of the fitness industry will make Freemotion a leader in the UK market and help to enhance the brand’s presence in Europe as we continue to drive forward our global growth strategy.”

On his appointment, Tony added: “I’m delighted to have been given the opportunity to join this great company, which has proven itself as an industry leader in innovation and service, and I look forward to playing an instrumental role in devising a powerful strategy for Freemotion in the UK.”

Tony, whose appointment follows that of Apostolos Seintis as Europe Sales Director, will be attending the IHRSA European Congress in Ireland and SIBEC in Malta and is looking forward to working closely with Freemotion’s distributors, as well as the wider Freemotion family.

 

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For more information, please contact Tom or Becca at AIM Content Marketing and PR at +44 (0)7940 722109 or via becca@aimcontentmarketing.co.uk or tom@aimcontentmarketing.co.uk

 

About ICON

ICON Health & Fitness is a global health and fitness leader and owner of iFit, NordicTrack, ProForm, Freemotion, and other fitness brands. Based in Logan, Utah, the 43-year old company has a multi-decade heritage of innovation, quality, and profitability. ICON and iFit currently hold more than 330 technology patents, with 80 pending, and its products are present in 116 countries. iFit workouts are streamed in English, French, German, Italian, Mandarin Chinese, Russian, Spanish, and Portuguese, with more languages planned for 2021.

 

About FREEMOTION

For more than 20 years, Freemotion Fitness has been the global pioneer in fitness equipment and technology, introducing the world to cable-based strength training, the Incline Trainer, the first road simulating indoor bike, and is now leading the way in connected fitness. With science and innovation at its core, Freemotion questions how we work out in commercial fitness facilities, and then redefines it – creating products that deliver an unbeatable user experience and ultimately drive revenue for its partners.