Press Releases-CoachBike
Press Release

Freemotion Launches the Innovative CoachBike™

January 09, 2020

Freemotion Fitness, the global manufacturer of pioneering fitness equipment, has unveiled its ground-breaking CoachBike™, a state-of-the-art, content-driven indoor bike that delivers a game-changing, interactive personal training experience for riders.


Freemotion Fitness, the global manufacturer of pioneering fitness equipment, has unveiled its ground-breaking CoachBike™, a state-of-the-art, content-driven indoor bike that delivers a game-changing, interactive personal training experience for riders. The CoachBike features tens-of-thousands of coach-led workouts that bring both high-intensity studio classes and outdoor cycling experiences to an indoor gym setting in a novel way, leading a new era of connected fitness.

The indoor cycling market is estimated to have surpassed $500 million and is expected to grow nearly 50% more by 2024, according to a recent press release on MarketWatch. And with busy schedules, changes in lifestyle, and higher expectations of brands driving the boom in connected fitness, it means that more individuals are looking for new, fun, engaging, and efficient ways to work out, and the Freemotion CoachBike delivers on every aspect.

The CoachBike is the first piece to be released from Freemotion’s highly anticipated, content-driven cardio series, which will enter the US market in early 2020, then be rolled out globally in the summer
Powered by iFit – the world’s only truly interactive connected fitness platform – the CoachBike is set to take indoor biking to the next level, creating new possibilities for riders. Featuring in-studio classes, customized Google Maps™ routes, and trainer-led workouts filmed globally – even providing the option to take part in famous events like the Tour de France – the CoachBike offers an unprecedented amount of choices that allow riders to take control of their workouts for the ultimate, personalized experience. This will continue to expand with the upcoming release of live workouts – adding yet another dimension to the CoachBike’s impressive and growing content offering.

A key feature of the CoachBike is its trailblazing, terrain-matching technology, which auto-adjusts the speed, incline, and resistance in sync with the instructor’s experience as the route is displayed on the spectacular 22-inch interactive HD touch screen. By accurately simulating the hill climbs and downward stretches of outdoor cycling, the CoachBike offers a unique, true-to-life experience while helping to maximize muscle activation

Commenting on the launch of the CoachBike, Dan Toigo, Freemotion’s Senior Vice President and Managing Director, said: “At Freemotion, we live and breathe innovation each and every day. We’re always striving to create products and solutions that bring something new to the industry and offer an unparalleled user experience that adds value to a person’s workouts and genuinely has a positive impact on their life.”

Only available on the Freemotion CoachBike, users can choose from an expansive workout library to train with their favorite coach in exotic, breath-taking locations around the world – from the Alps to the historic streets of Florence – or join the hype of a studio class.

The CoachBike’s Google Maps integration is another feature that sets it apart from other indoor bikes currently on the market, enabling users to create and cycle their own routes anywhere in the world, with iFit auto-adjusting the incline/decline through the terrain-matching technology.

In addition to the CoachBike’s exciting technology, each element of its design has been carefully considered to provide riders with the ultimate “real feel” experience. By combining a built-in AutoBreeze™ fan, which automatically adjusts the flow to the rider’s pace, dual-sided pedals (SPD on one side and toe strap on the other), versatile handlebars (with convenient controls for resistance and incline), a 5:1 gear ratio, and a free-wheel design, the CoachBike delivers immersive, true-to-life workouts that keep riders engaged and wanting more.

“A tremendous amount of product research, development, and testing has gone into the creation of the CoachBike, and we’re excited to share it with the world. The CoachBike is designed to fit in any setting, including hotel gyms, multi-housing gyms, corporate gyms, as well as small or boutique studios. I truly believe that the CoachBike and the entire content-driven series provide the best, most interactive, and immersive experience in the world,” added Dan.

To experience the CoachBike and the entire content-driven cardio series for yourself, visit the Freemotion booth at IHRSA this March, or contact your local Freemotion Consultant to give your members an interactive, immersive and highly engaging workout experience.




For more information, please contact Tom or Becca at AIM Content Marketing and PR at +44 (0)7940 722109 or via or


About ICON

ICON Health & Fitness is a global health and fitness leader and owner of iFit, NordicTrack, ProForm, Freemotion, and other fitness brands. Based in Logan, Utah, the 43-year old company has a multi-decade heritage of innovation, quality, and profitability. ICON and iFit currently hold more than 330 technology patents, with 80 pending, and its products are present in 116 countries. iFit workouts are streamed in English, French, German, Italian, Mandarin Chinese, Russian, Spanish, and Portuguese, with more languages planned for 2021.



For more than 20 years, Freemotion Fitness has been the global pioneer in fitness equipment and technology, introducing the world to cable-based strength training, the Incline Trainer, the first road simulating indoor bike, and is now leading the way in connected fitness. With science and innovation at its core, Freemotion questions how we work out in commercial fitness facilities, and then redefines it – creating products that deliver an unbeatable user experience and ultimately drive revenue for its partners.