Introducing iFIT MindMay 14, 2021
iFIT enters the mental health space with iFIT Mind while pledging $75,000 to the National Alliance on Mental Illness and to the American Foundation for Suicide Prevention (AFSP).
Introducing iFIT Mind: revolutionary interactive experience of mind and body workouts
May 2021 – iFIT, the world’s leading on-demand fitness streaming platform and sister brand to Freemotion, is proud to introduce iFIT Mind, a revolutionary interactive experience of mind and body workouts.
For a flavor of the iFIT Mind experience, click here.
Launching in National Mental Health Awareness Month, iFIT Mind offers unique, groundbreaking workout series that expand the definition of what it means to exercise. iFIT Mind is invested in the life of each individual user, curating diverse workouts that infuse all aspects of wellness practices like meditation, breathwork, and visualization with interactive virtual personal training. Learning from leading experts in both physical and mental training, users are given the support and instruction to become the best versions of themselves through the three M’s: mindfulness, meditation, and movement.
Offering a plethora of transformative experiences around mental resilience, anxiety, mood food (nutrition for your mind), mind-body connection, self-love, healing practices, and so much more, iFIT Mind provides the ultimate solution for helping users to make meaningful, sustainable changes in their lives.
Considering that “one in four people in the world will be affected by mental or neurological disorders at some point in their lives” according to data from the World Health Organisation* and 792 million people worldwide live with a mental health disorder, estimated by Our World In Data, we must continue to strengthen our response as an industry and do all we can to support not only the mental wellbeing but whole-person health, of members.
“The iFIT Mind selection is curated and designed to enrich the harmony between physical, emotional, and mental wellbeing,” said Mark Watterson of iFIT. “By launching iFIT Mind, we aim to encourage our members to safeguard their mental health and connect with others in their lives, further solidifying iFIT’s dedication to personalized interactive training.”
Available exclusively in commercial fitness facilities on Freemotion cardio equipment, including the all-new, iFIT-powered 22 SERIES, iFIT Mind is the perfect antidote to support today’s increasingly health-conscious consumers across the wellbeing spectrum and provides a great tool for operators to attract, engage, and retain their members now and in the post-pandemic age.
Dan Toigo, Senior Vice President and Managing Director for Freemotion, believes iFIT Mind is an absolute game-changer for the industry. He said, “We live in a world where people are taking a deeper and deeper interest in each aspect of their health; something that’s been both intensified and accelerated by the Covid-19 pandemic. iFIT Mind is the perfect marriage of mind and body exercises, allowing users to work on multiple aspects of their wellbeing at the same time. That’s a really powerful tool and something that fitness facilities around the world can harness through Freemotion cardio equipment to provide even more value to their members’ lives. It’s a complete difference-maker on so many levels.”
Each workout in the iFIT Mind series is guided by one of the highly experienced and engaging iFIT Mind Trainers, Experts, and Advisors:
Moran Cerf, Ph.D
Neuroscientist, assistant professor of business, investor, and former hacker
Leading spiritual teacher in the field of yoga, meditation, and conscious leadership
Big wave surfer
World championship handcycling athlete
Renowned mental conditioning expert and strategic advisor to some of the world’s most elite performers
Dewayne “Coach Pain” Montgomery
Leading expert in sports psychology and performance
Eva Selhub, M.D.
Renowned resiliency expert, physician, author, speaker, scientist and consultant
Shauna Shapiro, P.h.D.
Internationally recognized expert in mindfulness and compassion
Personal trainer and mental health advocate
Jarrod Spencer, Psy.D.
Acclaimed sports psychologist and coach to professional athletes and business leaders
To honor this new launch, and Mental Health Awareness Month, iFIT is also pledging to donate $75,000 to the National Alliance on Mental Illness (NAMI) and to the American Foundation for Suicide Prevention (AFSP). Both of these organizations have a proven record of developing and providing extensive programs and services dedicated to helping those with mental illness and their families.
Watterson adds, “iFIT’s donation will honor our commitment to raising mental health awareness, expanding public knowledge on mental health conditions, and providing resources for those who may be struggling.”
For more information, please contact Becca at AIM Content Marketing and PR at +44 (0)7342 075843 or via firstname.lastname@example.org.
NAMI is the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness. NAMI provides support, education, and advocacy nationwide with our network of 650 NAMI state organizations and affiliates.
AFSP, the nation’s largest suicide prevention organization is dedicated to saving lives and bringing hope to those affected by suicide. AFSP creates a culture that’s smart about mental health through education and community programs, develops suicide prevention through research and advocacy, and provides support for those affected by suicide.
ABOUT FREEMOTION FITNESS
Founded in 1999, Freemotion is a global pioneer in fitness equipment and technology, introducing the world to cable-based strength training, the Incline Trainer, and the first road-simulating indoor bike. Believing in what’s next, Freemotion is now leading the way in interactive, personalized connected fitness with the 22 SERIES cardio line powered by iFIT, while reinventing small group training for the new fitness age with FUSION Team Training. Learn more at FreemotionFitness.com.
ABOUT iFIT HEALTH & FITNESS
iFIT Health & Fitness is a global health and fitness technology company that provides unmatched fitness experiences and solutions to its growing community of millions of engaged members across 120 countries. iFIT’s industry-leading brands – NordicTrack®, ProForm® and Freemotion® – are powered by the iFIT integrated health and fitness platform, which seamlessly connects the company’s proprietary software, experiential content and interactive hardware. Based in Logan, Utah, with offices in Paris, Shanghai, Melbourne, Manchester and more, the company offers immersive, adaptive, personalized workout experiences for every fitness level and interest. iFIT delivers these patented interactive experiences through an extensive offering of live and on-demand content across a full range of fitness modalities. The Company holds more than 400 active and pending patents. Learn more at iFIT.com.