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Press Release

Promotion of key team members helps Freemotion’s global expansion efforts

August 19, 2019

US-based fitness manufacturer Freemotion Fitness continues to grow with two key promotions aimed at continued domestic and international growth.


Freemotion, one of the fitness industry’s leading innovators, has promoted former Vice President of Sales, Americas, Chris McGill, to Vice President of Global Sales and previous National Account Manager, Marcy Spaulding, to Director of Sales for North America, as the US-based fitness manufacturer continues to grow.

Chris, who has been with the company collectively for nine years, has been leading sales development successfully in the Americas, and will now expand this success internationally. With almost 30 years of experience in the fitness industry, a clear passion for Freemotion’s product portfolio, and a people-centric approach, Chris was the natural choice to take the helm and push for further global success.
Since joining the company in 2016, initially as a Territory Manager for New England, Marcy has consistently demonstrated her ability to help grow clients’ businesses with Freemotion products – utilizing her previous experience as an operator in a career that has spanned over 20 years.

Dan Toigo, Senior Vice President and Managing Director at Freemotion, said: “This is an exciting time for Freemotion as we make strides to expand and strengthen our presence globally. Innovation is at the core of our business – having introduced cable-based strength training 20 years ago, the incline trainer and the unrivaled REFLEX™ treadmill – now we’re accelerating our growth strategy with the right people coupled with fast approaching new product innovations that will give the best user experience in the industry through our iFit® connected content solution. We have a strong team and we’re confident these are the right people to help drive forward the next phase of Freemotion’s global expansion.”

As a long-serving member of Freemotion’s team, who’s progressed through the company, Chris is relishing the opportunity presented by his new, global role: “With our range of innovative, industry-leading products, we can offer a full-service solution to anybody, from large multi-site chains to an intimate personal training studio, or a boutique gym, so I’m looking forward to expanding Freemotion’s brand recognition and presence internationally and helping to support health and fitness professionals to grow and enhance their businesses.”

Marcy added: “It’s great to be working for Freemotion as we look to push on to the next level. Our plans, pipeline and innovation for the future look like nothing we’ve seen before – it’s phenomenal. I believe we’re entering a golden age for the Freemotion brand and I’m excited to be a part of this journey.”

In the past month, Freemotion has announced the hires of Apostolos Seintis as Sales Director for Europe, Leopoldo Torres as Sales Director for Latin America. By attracting and retaining some of the biggest names in fitness, it provides more evidence of Freemotion’s vision and ambition for global expansion.




For more information, please contact Tom or Becca at AIM Content Marketing and PR at +44 (0)7940 722109 or via or


About ICON

ICON Health & Fitness is a global health and fitness leader and owner of iFit, NordicTrack, ProForm, Freemotion, and other fitness brands. Based in Logan, Utah, the 43-year old company has a multi-decade heritage of innovation, quality, and profitability. ICON and iFit currently hold more than 330 technology patents, with 80 pending, and its products are present in 116 countries. iFit workouts are streamed in English, French, German, Italian, Mandarin Chinese, Russian, Spanish, and Portuguese, with more languages planned for 2021.



For more than 20 years, Freemotion Fitness has been the global pioneer in fitness equipment and technology, introducing the world to cable-based strength training, the Incline Trainer, the first road simulating indoor bike, and is now leading the way in connected fitness. With science and innovation at its core, Freemotion questions how we work out in commercial fitness facilities, and then redefines it – creating products that deliver an unbeatable user experience and ultimately drive revenue for its partners.