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Press Release

Year in Review

January 05, 2018

LOGAN, UT – Freemotion Fitness, a leading fitness manufacturer, starts the 2018 new year strong after a banner year in 2017. The company welcomed new leadership, revealed a new brand – including a new logo and colors – and a new, comprehensive website.

NEW LEADERSHIP, NEW BRAND, NEW WEBSITE

LOGAN, UT – Freemotion Fitness, a leading fitness manufacturer, starts the 2018 new year strong after a banner year in 2017. The company welcomed new leadership, revealed a new brand – including a new logo and colors – and a new, comprehensive website.

Over the past 18 months, ICON Health & Fitness, Freemotion’s parent company, restructured the leadership team. Industry veteran Dan Toigo was appointed as SVP & Managing Director, Chris McGill was promoted to VP of Sales and Peggy Vo was hired to lead global marketing. Under McGill’s direction, new Regional Directors and National Accounts Managers were added to the team to continue the focus on delivering a stellar experience and strengthening partnerships with customers.

In addition, Freemotion has undergone a brand refresh developed with a top branding agency. After having the same look since its launch in 1999, Freemotion decided to rebrand to mark the evolution of their product offering and poise Freemotion for their future focused on new product development.

“The new look better represents the Freemotion journey and the innovation we’re known for,” said Global Marketing Director, Peggy Vo. As to why Freemotion felt it was time to rebrand now, Vo says the timing is completely intentional. “It reinforces our commitment to move forward with the innovative products our customers expect,” she says. With a return to major industry trade shows, such as IHRSA in March 2018, Freemotion is looking to expand its reach in the US and internationally.

In addition to the new brand, Freemotion re-launched FreemotionFitness.com where customers can find detailed product information, success stories, customized product suggestions and quote requests.
Freemotion is a part of the ICON Health & Fitness family of leading brands including NordicTrack, ProForm, Weider for home fitness, iFit for fitness technology and Altra footwear.

 

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For more information, please contact Tom or Becca at AIM Content Marketing and PR at +44 (0)7940 722109 or via becca@aimcontentmarketing.co.uk or tom@aimcontentmarketing.co.uk

 

About ICON

ICON Health & Fitness is a global health and fitness leader and owner of iFit, NordicTrack, ProForm, Freemotion, and other fitness brands. Based in Logan, Utah, the 43-year old company has a multi-decade heritage of innovation, quality, and profitability. ICON and iFit currently hold more than 330 technology patents, with 80 pending, and its products are present in 116 countries. iFit workouts are streamed in English, French, German, Italian, Mandarin Chinese, Russian, Spanish, and Portuguese, with more languages planned for 2021.

 

About FREEMOTION

For more than 20 years, Freemotion Fitness has been the global pioneer in fitness equipment and technology, introducing the world to cable-based strength training, the Incline Trainer, the first road simulating indoor bike, and is now leading the way in connected fitness. With science and innovation at its core, Freemotion questions how we work out in commercial fitness facilities, and then redefines it – creating products that deliver an unbeatable user experience and ultimately drive revenue for its partners.