Continued Focus on Education with new appointee

JILL DRUMMOND JOINS FREEMOTION AS GLOBAL EDUCATION & PROGRAM MANAGER

Freemotion Fitness, one of the world’s leading fitness equipment manufacturers, has added another key member to its team with the hire of Jill Drummond as Global Education & Program Manager. With eyes firmly set on enhancing the Freemotion brand worldwide, Jill will play a crucial role in the company’s continued growth.

Jill has worked in the health and fitness sector since 2002 and has held a range of education and program development roles where she was instrumental in the creation of new products and taking them to market through development around education. She provides Freemotion with a wealth of experience in developing education around fitness products and also managing fitness operations. She is also a certified Personal Trainer and holds a B.A. in Kinesiology from the University of Colorado, along with many industry certifications, giving her a tremendous understanding of the end-user.

In her new position, Jill will be focused on making some of the world’s most innovative fitness products created by Freemotion come to life, helping to drive business growth, as Dan Toigo, Senior Vice President and Managing Director at Freemotion, explains: “Jill will work on developing our global presence through customer-centric education and programming while revitalizing our Freemotion Master Coach program. It’s great to have her on board and we’re excited about what we can achieve together to maximise the potential of our products and services globally.”

Also tasked with helping to launch Freemotion’s highly anticipated and innovative group training product, the Freemotion Fusion CST (where powerful strength exercises and incredible cardio come together with fluid resistance, building both stamina and muscle in record time), Jill will be instrumental in bringing new, cutting-edge products to market while ensuring that customers can make the most of them through world-class education.

Dan added: “After the incredible pre-launch feedback we received at IHRSA, FIBO and IDEA this year about the Fusion CST, and the desire shown by clubs to add an exciting, new product to their group training offering, Jill’s arrival is at the perfect time. We can’t wait for the spring of 2020 when the Fusion CST will start to appear in clubs around the world.”

Speaking on her new role, Jill said: “This is not just an exciting time in my career, but also an exciting time for the Freemotion brand. This is a fantastic opportunity for me to join an ambitious, forward-thinking company and to work with some of the world’s most innovative minds and fitness products. I’m looking forward to helping to maximise our customers’ experiences through high-quality education and strong working partnerships.”

Jill follows a series of recent hires as Freemotion continues to implement its global growth strategy, which include Apostolos Seintis as Europe Sales Director, Leopoldo Torres as Sales Director for Latin America, and Tony Ali as UK Country Manager, with promotions for Chris McGill to Vice President of Global Sales and Marcy Spaulding to Director of Sales for North America.

***

For more information, please contact Becca at AIM Content Marketing and PR at +44 (0)7342 075843 or via becca@aimcontentmarketing.co.uk.

About ICON

ICON Health & Fitness is a global health and fitness leader and owner of iFIT, NordicTrack, ProForm, Freemotion, and other fitness brands. Based in Logan, Utah, the 43-year old company has a multi-decade heritage of innovation, quality, and profitability. ICON and iFIT currently hold more than 330 technology patents, with 80 pending, and its products are present in 116 countries. iFIT workouts are streamed in English, French, German, Italian, Mandarin Chinese, Russian, Spanish, and Portuguese, with more languages planned for 2021.

About FREEMOTION

For more than 20 years, Freemotion Fitness has been the global pioneer in fitness equipment and technology, introducing the world to cable-based strength training, the Incline Trainer, the first road simulating indoor bike, and is now leading the way in connected fitness. With science and innovation at its core, Freemotion questions how we work out in commercial fitness facilities, and then redefines it – creating products that deliver an unbeatable user experience and ultimately drive revenue for its partners.