Freemotion Fitness Launches Innovative New Small Group Category: Fusion Team Training

Think you knew group training? The future is FUSION!

Freemotion Fitness, one of the industry’s leading innovators, has launched FUSION Team Training, a revolutionary new group training format, unlike anything we’ve seen before.

August 11, 2020

Freemotion Fitness Launches Innovative New Small Group Category: Fusion Team Training

Think you knew group training? The future is FUSION!

Freemotion Fitness, one of the industry’s leading innovators, has launched FUSION Team Training, a revolutionary new group training format, unlike anything we’ve seen before. 

The ultimate fusion of cardio and strength training in a fun, engaging, and exhilarating small group class, FUSION Team Training is a 45-minute, high-energy workout like no other that enables participants to burn fat and build muscle simultaneously. 

With FUSION classes, participants select their own resistance, pace, and intensity, making them accessible for all ages, abilities, and fitness levels. An inclusive and user-defined workout, FUSION helps participants feel powerful, confident, and capable and provides them with an unrivaled, feel-good, results-driven experience that boosts member engagement and retention. 

A coach-led workout experience comprising 5 to 15 participants, FUSION Team Training delivers the expertise of personal coaching and the motivation of a group dynamic. From a member’s perspective, this provides a lower-priced entry point to receive personalized coaching. The facility benefits by commanding a premium fee for a group class because they provide individualized coaching in a smaller group experience than is generally possible through traditional Group X classes, ultimately creating a new profit center for the operator. 

Dan Toigo, Senior Vice President and Managing Director for Freemotion, is excited about this trailblazing concept. “At Freemotion, we believe in empowering an active lifestyle through integrity, accountability, communication, passion, and a team approach, and FUSION Team Training embodies that philosophy,” he said. “It combines cutting-edge resistance technology, powerful functional movement patterns, and comprehensive programming content to create a one-of-a-kind workout experience. We think the sky’s the limit for FUSION Team Training and expect it to soon become a staple in facilities across the globe.”

Unlike traditional strength training that only builds muscle based on the load, FUSION workouts also utilize resistance, speed, and functional movements from everyday life to develop a healthier body. For exercisers who might feel intimidated with traditional strength training, FUSION provides an inviting and effective alternative. 

Each participant uses their own Fusion CST (Cardio Strength Trainer) for the entire workout, meaning there’s no need to share equipment, wipe down multiple stations, or spend hours at the gym to achieve a complete cardio and strength training. Patented SMR™ (Silent Magnetic Resistance) technology helps users quickly perform a total-body workout while reducing muscle soreness and recovery time. This enables users to train on back-to-back days more regularly, boosting their attendance and, subsequently, their retention.

FUSION Team Training also easily follows social distancing guidelines with each participant naturally positioned 6 to 8 feet (1.8 to 2.4m) apart. Users have peace of mind about their workout environment, which allows them to concentrate on the session without compromising their personal space. The open design of Fusion CST also makes it wheelchair accessible and welcoming to all exercisers.

Toigo added, “Not only are FUSION classes something completely fresh and progressive for the industry, but they also provide a COVID-safe solution that allows group classes to thrive and facilities to stay profitable now, and in the years to come. With each participant being able to quickly achieve a cardio and strength workout on one machine, we’ve shortened the time they need to spend in the gym each day while giving them an effective workout environment that entices them to come back more often, increasing their lifetime value Fast, effective, engaging, and personal – both from a training and hygiene standpoint – members have fun, achieve results, and feel part of a community all while staying safe. We are very excited for participants around the world to begin experiencing the electricity of this workout and realize that the future is FUSION!”

Differentiate your facility, engage members, and increase revenue through FUSION Team Training.


FREEMOTION FITNESS
Freemotion makes modern fitness machines that are safe, reliable, state-of-the-art and raise the fitness levels of passionate goal setters. Together with our 40-year old parent company, ICON Health & Fitness, we're believers in what’s next, what’s possible and what’s worth every drop of sweat. Learn more at FreemotionFitness.com.

ICON HEALTH & FITNESS
Founded in 1977, ICON Health & Fitness is one of the world’s largest developers, manufacturers and marketers of exercise equipment with brands that include NordicTrack, Freemotion, ProForm, and iFit. For the past 40 years, ICON has become the fitness industry’s leader in technology and innovation - with a legacy for the continuous pursuit of maintaining and improving the human body.

MEDIA CONTACT
Tom Tawell
Phone: +44 7940 722 109
Email: tom@aimcontentmarketing.co.uk



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