Promotion of key team members helps Freemotion's global expansion efforts

Chris McGill promoted to Vice President of Global Sales | Marcy Spaulding promoted to Director of Sales for North America

US-based fitness manufacturer Freemotion Fitness continues to grow with two key promotions aimed at continued domestic and international growth.

August 19, 2019

Promotion of key team members helps Freemotion's global expansion efforts

Chris McGill promoted to Vice President of Global Sales | Marcy Spaulding promoted to Director of Sales for North America

Freemotion, one of the fitness industry’s leading innovators, has promoted former Vice President of Sales, Americas, Chris McGill, to Vice President of Global Sales and previous National Account Manager, Marcy Spaulding, to Director of Sales for North America, as the US-based fitness manufacturer continues to grow.  

Chris, who has been with the company collectively for nine years, has been leading sales development successfully in the Americas, and will now expand this success internationally. With almost 30 years of experience in the fitness industry, a clear passion for Freemotion’s product portfolio, and a people-centric approach, Chris was the natural choice to take the helm and push for further global success.

Since joining the company in 2016, initially as a Territory Manager for New England, Marcy has consistently demonstrated her ability to help grow clients’ businesses with Freemotion products – utilizing her previous experience as an operator in a career that has spanned over 20 years.

Dan Toigo, Senior Vice President and Managing Director at Freemotion, said: “This is an exciting time for Freemotion as we make strides to expand and strengthen our presence globally. Innovation is at the core of our business – having introduced cable-based strength training 20 years ago, the incline trainer and the unrivaled REFLEX™ treadmill  – now we’re accelerating our growth strategy with the right people coupled with fast approaching new product innovations that will give the best user experience in the industry through our iFit® connected content solution. We have a strong team and we’re confident these are the right people to help drive forward the next phase of Freemotion’s global expansion.” 

As a long-serving member of Freemotion’s team, who’s progressed through the company, Chris is relishing the opportunity presented by his new, global role: “With our range of innovative, industry-leading products, we can offer a full-service solution to anybody, from large multi-site chains to an intimate personal training studio, or a boutique gym, so I’m looking forward to expanding Freemotion’s brand recognition and presence internationally and helping to support health and fitness professionals to grow and enhance their businesses.”

Marcy added: “It’s great to be working for Freemotion as we look to push on to the next level. Our plans, pipeline and innovation for the future look like nothing we’ve seen before – it’s phenomenal. I believe we’re entering a golden age for the Freemotion brand and I’m excited to be a part of this journey.”

In the past month, Freemotion has announced the hires of Apostolos Seintis as Sales Director for Europe, Leopoldo Torres as Sales Director for Latin America. By attracting and retaining some of the biggest names in fitness, it provides more evidence of Freemotion’s vision and ambition for global expansion.

Freemotion is the commercial division of Icon Health & Fitness, a fitness and health company. ICON brands: NordicTrack, ProForm, iFit and Freemotion.

Freemotion makes modern fitness machines that are safe, reliable, state-of-the-art and raise the fitness levels of passionate goal setters. Together with our 40-year old parent company, ICON Health & Fitness, we're believers in what’s next, what’s possible and what’s worth every drop of sweat. Learn more at

Founded in 1977, ICON Health & Fitness is one of the world’s largest developers, manufacturers and marketers of exercise equipment with brands that include NordicTrack, Freemotion, ProForm, and iFit. For the past 40 years, ICON has become the fitness industry’s leader in technology and innovation - with a legacy for the continuous pursuit of maintaining and improving the human body.

Tom Tawell
Phone: +44 7940 722 109

Peggy Vo
Phone: +1 435-799-7079

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