US$200 million investment to benefit Freemotion

The Experience that Keeps your Members Coming Back for More

A $200 million investment in iFit – the industry-leading, interactive fitness streaming platform – is poised to propel Freemotion Fitness to the forefront of connected fitness and will be on full display this year.

March 3, 2020

US$200 million investment to benefit Freemotion

The Experience that Keeps your Members Coming Back for More

A $200 million investment in iFit – the industry-leading, interactive fitness streaming platform – is poised to propel Freemotion Fitness to the forefront of connected fitness and will be on full display at IHRSA this month. 

This significant capital investment by Pamplona Capital Management will allow ICON Health & Fitness – the parent company of iFit, Freemotion, and other leading brands – to further accelerate iFit’s rapidly growing interactive fitness platform in the connected club fitness industry.

Dan Toigo, Senior Vice President and Managing Director of Freemotion, is thrilled by what this investment means for Freemotion. “This capital raise puts Freemotion in a unique position to help operators connect the fitness ecosystem by joining the dots between the gym and home – subsequently, enhancing member attraction, retention, and revenue. This growth capital will allow Freemotion customers to offer their members iFit, the best connected-fitness and workout experience, through our content-driven equipment," he said. 

"Our iFit-powered machines are unlike anything else available on the market," Toigo continued. "A member steps on one of our innovative cardio machines – like the fat-burning Incline Trainer, the impact-reducing REFLEX™ Treadmill, or the incredibly engaging CoachBike™ – selects from thousands of trainer-led workouts shot in exotic global locations or in-studio, and they are immediately transported to an engaging and energizing workout experience,” 

Once a streaming workout is underway, iFit’s smart technology then auto-adjusts the speed, incline, decline, and resistance of the machine to mirror the on-screen training – allowing users to focus on their workout and enjoy a uniquely immersive experience. 

With a diverse and comprehensive selection of more than 100 world-class coaches – including professional and Olympic athletes and celebrity trainers – iFit delivers training that can match each individual's personality and fitness goals. iFit provides the ultimate solution to engage, motivate and inspire members to keep them coming back for more.

Check out Freemotion’s full line of cardio and strength equipment at www.freemotionfitness.com Call: +1 (877) 363-8449 Email: sales@freemotionfitness.com

FREEMOTION FITNESS Freemotion makes modern fitness machines that are safe, reliable, state-of-the-art and raise the fitness levels of passionate goal setters. Together with our 40-year old parent company, ICON Health & Fitness, we're believers in what’s next, what’s possible and what’s worth every drop of sweat. Learn more at FreemotionFitness.com.

ICON HEALTH & FITNESS Founded in 1977, ICON Health & Fitness is one of the world’s largest developers, manufacturers and marketers of exercise equipment with brands that include NordicTrack, Freemotion, ProForm, and iFit. For the past 40 years, ICON has become the fitness industry’s leader in technology and innovation - with a legacy for the continuous pursuit of maintaining and improving the human body. 

MEDIA CONTACT Tom Tawell Phone: +44 7940 722 109 Email: tom@aimcontentmarketing.co.uk Peggy Vo Phone: +1 435-799-7079 Email: peggy.vo@freemotionfitness.com



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