Unnamed (12)
Press Release


September 10, 2021

The new partnership will give hotel guests unprecedented wellness and connected fitness experiences in the newly transformed Fitness Center, in-room, and throughout the property.

The William Vale Announces Partnership With Freemotion and iFIT to Offer Interactive Wellness Solutions for Its Guests


(New York, NY – September 9, 2021) – The William Vale, the modern luxury 183-room property located in the heart of Williamsburg in Brooklyn, NY announces a partnership with iFIT, a global health & fitness leader that owns both iFIT interactive technology and Freemotion, the industry-standard brand for connected commercial fitness equipment. The property debuts a completely revamped Fitness Center, located on the fourth floor of The William Vale with views of the property’s coveted 60-foot-long pool – the longest outdoor hotel pool in New York City.

In addition to the Fitness Center, The William Vale offers a one-of-a-kind cardio workout in four of its premier suites with the Freemotion CoachBike™, a revolutionary cycling experience that comes to life thanks to iFIT’s interactive and immersive digital platform. As an in-suite amenity in the King One Bedroom with Balcony and luxury penthouse suite Vale Garden Residence, guests will be energized to enhance their fitness from the privacy of their room amid a backdrop of the stunning New York City skyline.


By partnering with Freemotion and iFIT, guests staying at The William Vale can access tens of thousands of live and on-demand workouts, led by more than 180 top professional athletes, gold-medal Olympians, celebrity coaches, and more. As their iFIT trainer automatically adjusts their incline, decline, speed, and/or resistance on their cardio machine, guests are virtually transported to the world’s most breathtaking destinations. Part of the iFIT family of brands, Freemotion connects travelers to an interactive, immersive experience powered by science, whether at the Fitness Center, in their suite, or throughout the property. The William Vale’s 620 square foot Fitness Center features the following Freemotion equipment:

  • The Freemotion Interactive Cardio Experience turns users into global jet-setters, with riveting workouts filmed in 57 countries across all seven continents. Featuring auto-adjusting iFIT technology on its incline trainers, treadmills, ellipticals and indoor bikes, Freemotion gives guests the thrill of a truly immersive adventure.
  • The Freemotion Inclusive Strength Training Experience: Perfect for all ages, fitness levels, and abilities, guests will maximize their strength, balance, stability and coordination, whether they’re new to functional fitness or seasoned pros. Highly versatile, the Freemotion line of strength-training equipment offers endless possibilities, from seated stable positions to standing dynamic movement patterns for total body results.


“Working with iFIT and Freemotion to bring an unprecedented wellness experience to our guests has been really exciting,” says David Lemmond, General Manager at The William Vale. “Our shared goal of enhancing experiences made our collaboration an ideal extension for all of our guests from locals on a staycation to corporate or leisure travelers. iFIT’s technology goes well beyond the Fitness Center and adds to our significant cultural programming throughout the property.”

“We are thrilled to bring iFIT and Freemotion to The William Vale,” said Peggy Vo, Freemotion’s Director of Global Marketing. “Now, guests at The William Vale will be able to interact with and experience all that iFIT and Freemotion have to offer, both for mind and body and in a way that elevates their hospitality experience.”

The fitness center is open 24 hours and only available for hotel guests. Starting rates for a Gotham King is $450 / per night and King One Bedroom Suites begin at $1,050 / per night. Bookings can be made online at www.thewilliamvale.com.


For more information, please contact Becca at AIM Content Marketing and PR at +44 (0)7342 075843 or via becca@aimcontentmarketing.co.uk.


About The William Vale

The William Vale is a modern luxury hotel located in the heart of Williamsburg, Brooklyn. Sitting at 23-stories high, each guestroom features a balcony with sweeping city skyline views, floor-to-ceiling windows, and custom designer decor. Enjoy food and drinks curated on-site by award-winning Chef Andrew Carmellini and NoHo Hospitality group at Leuca, a southern Italian restaurant open for outdoor dining, delivery, and takeout; and rooftop bar Westlight, serving craft cocktails and street food-inspired dishes. Other offerings include Vale Pool – an outdoor pool featuring lounge chairs and cabana – and Vale Park – the 15,000 sq ft elevated green space – as well as monthly cultural programming.

About Freemotion

For over 20 years, Freemotion from iFIT has set the industry standard in fitness equipment and technology, introducing the world to cable-based strength training, the Incline Trainer, and the first road-stimulating bike. Today, Freemotion leads the way in immersive, personalized fitness with experiences that redefine cardio, group, and strength training for the new generation of interactive, connected fitness. Powered by iFIT’s digital technology platform, Freemotion continues to make its mark on the fitness industry, with advanced equipment and immersive iFIT experiences found at fitness centers around the world. Freemotion’s presence spans all continents, with a global infrastructure that provides a diverse mix of clients with an extensive range of innovative fitness solutions, and exceptional service through its vast network of distributor partners.

About iFIT

iFIT® is a global health and fitness subscription technology company that provides unmatched fitness experiences and solutions to its growing community of over 6 million members in over 120 countries. iFIT’s industry-leading brands – NordicTrack®, ProForm®, Sweat®, Freemotion®, Weider® and 29029® –are powered by the iFIT integrated health and fitness platform, which seamlessly connects the company’s proprietary software, experiential content and interactive hardware. Based in Logan, Utah, with offices in Paris, Shanghai, Sydney and Leeds, the company offers immersive, adaptive, personalized workout experiences for every fitness level and interest. iFIT delivers these patented interactive experiences through an extensive offering of live and on-demand content across the industry’s broadest range of connected fitness modalities. iFIT is a leader in the fitness equipment industry and pioneer in the health and fitness industry with more than 400 issued and pending patents.

Hotel Fitness Equipment
Markets / Hospitality

The William Vale

The William Vale is a retreat for visitors and locals alike to rest, relax and recharge amid New York City’s iconic skyline.