Every fitness company calls themselves innovative. But what does it mean? At Freemotion, being innovative means questioning how we workout and redefining it. We do things not because everyone else is doing them, but because no one else is doing them.
WE ARE BELIEVERS IN WHAT'S NEXT, WHAT'S POSSIBLE AND WHAT'S WORTH EVERY DROP OF SWEAT.
Innovation is about getting there first – like how Freemotion introduced cable-based strength training, the Incline Trainer and the first road simulating indoor bike. Innovative is more than something you call yourself, it’s what gets you out of bed every day. It’s the reason why Freemotion is a part of ICON Health and Fitness – a leading fitness manufacturer, 40 years strong. At Freemotion we don’t call ourselves innovative, we live innovation each and every day.
Ground Zero introduces QuickSpeed and QuickIncline to the fitness industry.
The Big Launch
Ground Zero introduces the first full circuit cable-based strength training line which would come to be known as the Genesis line.
A New Beginning
ICON HEALTH & FITNESS acquires Ground Zero.
Freemotion introduces integrated flat screen TVs on their cardio equipment, a first in the fitness industry.
ICON Health & Fitness Acquires Ground Zero Design
ICON Health & Fitness acquires Ground Zero Design, the company who designed the first cable-based strength training line.
Ground Zero renamed Freemotion Fitness
Freemotion introduces Incline Training with the launch of the Incline Trainer.
Freemotion relocates to ICON Health & Fitness headquarters in Logan, Utah.
iFit first appears on the console of the Freemotion Incline Trainer.
Freemotion introduces LiveAxis, the first line of equipment using progressive resistance technology.
Ride like a Champion
Freemotion introduces the Tour de France Bike, the first indoor bike to incline and decline, simulating the terrain of an outdoor ride.
Freemotion rebrands with a new look to reignite passion and solidify their commitment and longevity to the fitness industry.