About Us

Our Story

Every fitness company calls themselves innovative. But what does it mean? At Freemotion, being innovative means questioning how we workout and redefining it. We do things not because everyone else is doing them, but because no one else is doing them. We know that life isn’t about working out, but working out is what creates a more adventurous life. 

We make machines that change your mood, mind and fitness level. Freemotion equipment comes to life in small and large group training, helping to create new revenue streams. Innovation is about getting there first – like how Freemotion introduced functional cable-based strength training, the Incline Trainer, and the first road simulating indoor bike. 

Innovative is more than something you call yourself, it’s what gets you out of bed every day. It’s the reason why Freemotion is a subsidiary of ICON Health & Fitness – a leading fitness manufacturer, 40+ years strong. 

At Freemotion we don’t call ourselves innovative, we live innovation each  and every day.

Our Mission

WE ARE BELIEVERS IN WHAT'S NEXT, WHAT'S POSSIBLE AND WHAT'S WORTH EVERY DROP OF SWEAT.

Our History

Innovation is about getting there first – like how Freemotion introduced cable-based strength training, the Incline Trainer and the first road simulating indoor bike. Innovative is more than something you call yourself, it’s what gets you out of bed every day. It’s the reason why Freemotion is a part of ICON Health and Fitness – a leading fitness manufacturer, 40 years strong. At Freemotion we don’t call ourselves innovative, we live innovation each and every day.

1999

Cable Strong

Ground Zero introduces the first full circuit cable-based strength training line which would come to be known as the Genesis line.

1999

Quicker, Better

Ground Zero introduces QuickSpeed and QuickIncline to the fitness industry.

1999

The Big Launch

Ground Zero introduces the first full circuit cable-based strength training line which would come to be known as the Genesis line.

2000

A New Beginning

ICON HEALTH & FITNESS acquires Ground Zero.

2001

Entertainment Upgrade

Freemotion introduces integrated flat screen TVs on their cardio equipment, a first in the fitness industry.

2001

ICON Health & Fitness Acquires Ground Zero Design

ICON Health & Fitness acquires Ground Zero Design, the company who designed the first cable-based strength training line.

2001

Rebrand

Ground Zero renamed Freemotion Fitness

2001

Rise Up

Freemotion introduces Incline Training with the launch of the Incline Trainer.

2003

Going Strong

Freemotion unveils their first selectorized line, which would later be known as EPIC Selectorized.

2009

Establishing Roots

Freemotion relocates to ICON Health & Fitness headquarters in Logan, Utah.

2009

Tech Boost

iFit first appears on the console of the Freemotion Incline Trainer.

2010

Revolutionary Run

Freemotion introduces the Reflex Treadmill, creating a gentler, more productive run with the introduction of Reflex Cushioning.

2012

Progressive Workout

Freemotion introduces LiveAxis, the first line of equipment using progressive resistance technology.

2013

Double Time

Freemotion introduces Genesis DS, a full line of dual station, freeflow cable-based training.

2013

Ride like a Champion

Freemotion introduces the Tour de France Bike, the first indoor bike to incline and decline, simulating the terrain of an outdoor ride.

2016

Outside the Box

Freemotion introduces FitRig, the modular gym solution that creates functional and HIIT training circuit.

2017

Brand New

Freemotion rebrands with a new look to reignite passion and solidify their commitment and longevity to the fitness industry.