Freemotion Fitness Equipment Our Story 1
About Us

Our Story

Every fitness company calls themselves innovative. But what does it mean? At Freemotion, being innovative means questioning how we workout and redefining it. We do things not because everyone else is doing them, but because no one else is doing them.

Freemotion Fitness Equipment Our Story 2
Our Mission

WE ARE BELIEVERS IN WHAT'S NEXT, WHAT'S POSSIBLE AND WHAT'S WORTH EVERY DROP OF SWEAT.

Our History

Innovation is about getting there first – like how Freemotion introduced cable-based strength training, the Incline Trainer and the first road simulating indoor bike. Innovative is more than something you call yourself, it’s what gets you out of bed every day. It’s the reason why Freemotion is a part of ICON Health and Fitness – a leading fitness manufacturer, 40 years strong. At Freemotion we don’t call ourselves innovative, we live innovation each and every day.

1999 Genesis(TL) Freemotion History
1999

Cable Strong

Ground Zero introduces the first full circuit cable-based strength training line which would come to be known as the Genesis line.

1999 Quickspeed(TL) Freemotion History
1999

Quicker, Better

Ground Zero introduces QuickSpeed and QuickIncline to the fitness industry.

1999 ColoradoSprings(TL) Freemotion History
1999

The Big Launch

Ground Zero introduces the first full circuit cable-based strength training line which would come to be known as the Genesis line.

2000 Icon(TL) Freemotion History
2000

A New Beginning

ICON HEALTH & FITNESS acquires Ground Zero.

2001 TV(TL) Freemotion History
2001

Entertainment Upgrade

Freemotion introduces integrated flat screen TVs on their cardio equipment, a first in the fitness industry.

2001 Incline(TL) 2 Freemotion History
2001

ICON Health & Fitness Acquires Ground Zero Design

ICON Health & Fitness acquires Ground Zero Design, the company who designed the first cable-based strength training line.

2000(TL) Freemotion History
2001

Rebrand

Ground Zero renamed Freemotion Fitness

2001 Incline(TL) 2 Freemotion History
2001

Rise Up

Freemotion introduces Incline Training with the launch of the Incline Trainer.

2003 Epic(TL) Freemotion History
2003

Going Strong

Freemotion unveils their first selectorized line, which would later be known as EPIC Selectorized.

2009(TL) Freemotion History
2009

Establishing Roots

Freemotion relocates to ICON Health & Fitness headquarters in Logan, Utah.

2009 Console(TL) Freemotion History
2009

Tech Boost

iFit first appears on the console of the Freemotion Incline Trainer.

2010 Reflex(TL) Freemotion History
2010

Revolutionary Run

Freemotion introduces the Reflex Treadmill, creating a gentler, more productive run with the introduction of Reflex Cushioning.

2012 LiveAxis(TL) Freemotion History
2012

Progressive Workout

Freemotion introduces LiveAxis, the first line of equipment using progressive resistance technology.

2013(TL) Freemotion History
2013

Double Time

Freemotion introduces Genesis DS, a full line of dual station, freeflow cable-based training.

2013TDF(TL) Freemotion History
2013

Ride like a Champion

Freemotion introduces the Tour de France Bike, the first indoor bike to incline and decline, simulating the terrain of an outdoor ride.

2016(TL) Freemotion History
2016

Outside the Box

Freemotion introduces FitRig, the modular gym solution that creates functional and HIIT training circuit.

Freemotion Logo Freemotion History
2017

Brand New

Freemotion rebrands with a new look to reignite passion and solidify their commitment and longevity to the fitness industry.