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Our Story
Every fitness company calls themselves innovative. But what does it mean? At Freemotion, being innovative means questioning how we workout and redefining it. We do things not because everyone else is doing them, but because no one else is doing them. We know that life isn’t about working out, but working out is what creates a more adventurous life.
We provide solutions that change your mood, mind and fitness level. Freemotion equipment comes to life in small and large group training, helping to create new revenue streams. Innovation is about getting there first – just like how Freemotion introduced functional cable-based strength training, the Incline Trainer, and the first road simulating indoor bike.
Innovative is more than something you call yourself, it’s what gets you out of bed every day. It’s the reason why Freemotion is a division of iFIT Health & Fitness (fka ICON Health & Fitness) – a global fitness and technology leader, 40+ years strong.
At Freemotion we don’t call ourselves innovative, we live innovation each and every day.
WE ARE BELIEVERS IN WHAT'S NEXT, WHAT'S POSSIBLE AND WHAT'S WORTH EVERY DROP OF SWEAT.
Our History
Innovation is about getting there first – like how Freemotion introduced cable-based strength training, the Incline Trainer and the first road simulating indoor bike. Innovative is more than something you call yourself, it’s what gets you out of bed every day. It’s the reason why Freemotion is a division of iFIT Health & Fitness – a global fitness and technology leader, 40+ years strong. At Freemotion we don’t call ourselves innovative, we live innovation each and every day.
Cable Strong
Ground Zero introduces the first full circuit cable-based strength training line which would come to be known as the GENESIS line.
Quicker, Better
Ground Zero introduces QuickSpeed and QuickIncline on its incline trainer.
The Big Launch
Ground Zero introduces the first full circuit cable-based strength training line which would come to be known as the GENESIS line.
Entertainment Upgrade
Freemotion introduces integrated flat screen TVs on their cardio equipment, a first in the fitness industry.
iFIT Health & Fitness Acquires Ground Zero Design
iFIT Health & Fitness acquires Ground Zero Design, the company that designed the first cable-based strength training line.
New Name
Ground Zero renamed Freemotion Fitness
Rise Up
Freemotion introduces Incline Training with the launch of the Incline Trainer.
Going Strong
Freemotion unveils their first selectorized line, which would later be known as EPIC Selectorized.
Establishing Roots
Freemotion relocates to iFIT Health & Fitness headquarters in Logan, Utah.
Tech Boost
iFIT first appears on the console of the Freemotion Incline Trainer.
Revolutionary Run
Freemotion introduces the RFLEX™ Treadmill, creating a gentler, more productive run with the introduction of REFLEX Cushioning.
Progressive Workout
Freemotion introduces LiveAxis, the first line of equipment using progressive resistance technology.
Double Time
Freemotion introduces GENESIS DS, a full line of dual-station, freeflow cable-based training.
Ride like a Champion
Freemotion introduces the Tour de France Bike, the first indoor bike to incline and decline, simulating the terrain of an outdoor ride.
Outside the Box
Freemotion introduces FitRig, the modular gym solution that creates functional and HIIT training circuit.
Brand New
Freemotion rebrands with a new look to reignite passion and solidify their commitment and longevity to the fitness industry.